Lexus

Lexus
Appearance	Midnight Club 3: DUB Edition
Industry	Automotive
Founded	1989
Founders	Eiji Toyoda
Fate	Active
HQ	Nagoya, Japan
Key People	Takashi Watanabe (President) David Nordstrom (VP, Asia Pacific)Spiros Fotinos (VP, EU)Andrew Gilleland (VP, U.S.)
Areas Served	Worldwide
Products	Luxury Vehicles Performance Vehicles
Parent	Toyota
Website	lexus.com (U.S.A.) discoverlexus.com (International)

Lexus is a luxury division of Toyota founded in 1989 in the United States of America to compete against Mercedes-Benz, BMW, Cadillac, and Lincoln. In Lexus' first years, Lexus has sold high-end models that are also sold in the Japanese domestic market, which eventually the brand become to make its own models. This strategy of Toyota is very similar to Honda, which made Acura, and Nissan, which later founded Infiniti. The acronym for Lexus is for Luxury Export United States.

Since 2008, Chile is the only South American country to sell Lexus vehicles, however, Lexus is expected to enter the Mexican car market in September 2021.

Vehicles

Lexus IS300 (JCE10)
(Rear Quarter View)

2004 Lexus GS430 (UZS161)
(Rear Quarter View)

2004 Lexus SC430 (UZZ40)
(Rear Quarter View)

Logo History

The Lexus logo has only had 2 designs over its history, making it a very conservative design. The emblem was designed in 1988 and almost remained untouched. Despite a new logo in 2023, the old one is still used to this day. The emblem features an oval with the letter "L" inside. There are some variations of the original logo, where the oval is either complete or open with gaps at the ends of the "L". The shape of the Lexus logo refers to the Toyota visual identity, celebrating both brands' connection and heritage. The oval is a symbol of harmony and perfection, values that Lexus value the most.

1989-Now

2023

Related Content

Lexus was planned to appears in Midnight Club: Los Angeles. but was cut from final game