West Coast Choppers

West Coast Choppers
Appearance	Midnight Club 3: DUB Edition
Industry	Motorcycles Fashion
Founded	1992/1993
Founders	Jesse James
Fate	Active
HQ	Austin, Texas, U.S.A.
Key People	Jesse James
Areas Served	United States
Products	Motorcycles Brand Clothing Tie-in Merchandise
Website	westcoastchoppers.com

West Coast Choppers is a motorcycle manufacturer that appears in Midnight Club 3: DUB Edition. The company started off selling T-shirts and stickers with the company logo in around 1992/1993. Founder Jesse James ran his business while still in high school, selling fashion items related to the chopper lifestyle. This was long before West Coast Choppers even built and sold custom choppers.

Even after WCC starting building and selling custom choppers, 60% of their revenue still came from selling branded merchandise such as clothing, drinks and tools. Selling choppers actually lost the company money as they only sold about 12-15 motorcycles yearly, priced at $150,000. However, selling custom bikes helped to bring positive attention to the company. A major part of WCC's marketing strategy was to publicize their celebrity customers such as Shaquille O'Neal, Keanu Reeves, Kid Rock, Ty Law (former NFL cornerback), Jamal Anderson (NFL running back), Bill Goldberg (wrestler) and Tyson Beckford (actor).

Another part of WCC's marketing was appearing on Discovery Channel television shows such as Motorcycle Mania and Monster Garage (2002-2006). Founder Jesse James had star-power by being a "relatable bad boy with blue-collar appeal." He was described by Thom Beers, producer of Monster Garage, as "the perfect Gen-X antihero. He doesn't want to be worshipped... he really believes in what he does, and he has a great sense of style."

West Coast Choppers was headquartered in Long Beach, California until it was shut down in 2010. The company then relocated to Austin, Texas and re-opened headquarters in 2013. West Coast Chopper's logo is based on the Iron Cross/Maltese Cross, which has sparked major controversy.

Vehicles

Midnight Club 3: DUB Edition

West Coast Choppers CFL
(Rear Quarter View)

West Coast Choppers El Diablo Soft Tail
(Rear Quarter View)

West Coast Choppers El Diablo Rigid
(Rear Quarter View)